High Point Market Authority
Expands Fall Dates
Friday, May 22, 2020
In response to the ongoing COVID-19 pandemic, the High Point Market Authority is expanding the Fall Market dates in an effort to spread out attendance and account for expected reduced capacity requirements for showrooms and buildings. Fall Market will now take place over nine days from October 13–21, 2020.
In an effort to control the flow of attendees, buyers and industry members will be asked to select one of three, 3-day periods during the 9-day Market as their primary attendance dates during the online registration process. Domestic buyers and industry members have been divided into two regions based on the home state of their company headquarters.
The regions breakdown was developed in partnership with the International Home Furnishings Representatives Association (IHFRA) to be sensitive to sales reps and typical regional territories. Those in Region A will be permitted to register for either Period I or II. Those in Region B will be permitted to register for either Period II or III.
The states breakdown for each region and the dates included in each period are outlined on the High Point Market website on the COVID-19 Updates page. See below for website.
International buyers and media will be allowed to select from any of the three periods. Student passes will only be available during Period III. For all attendees, showroom appointments will be highly encouraged.
“We anticipate less restrictive guidelines for large gatherings this fall, but the need for increased safety measures will still exist. Although we have over 11 million sq. ft. spread over 13 city blocks, likely allowing us to have upwards of 50,000 attendees on any given day, we want to be overly cautious and stay below that maximum each day so all guests feel safe and comfortable attending and visiting their favorite showrooms,” commented Tom Conley, president and CEO of the High Point Market Authority.
Additional health and safety measures will also be in effect, such as increased sanitation and cleaning efforts, social distancing requirements, and enhanced medical services in an effort to create a safe and welcoming environment. Further details will be shared as plans develop.
“The safety and well-being of our stakeholders, industry members, and state and local citizens remain paramount,” commented Conley. “Our robust safety and security measures are being expanded to specifically address COVID-19, per guidelines shared by the CDC and local medical authorities. We remain in contact with our state and local health officials, and we will continue to engage with them over these next few months, updating our response plan as needed.”
To maintain fairness and ensure attendees adhere to the attendance periods, the Market Authority is working with buildings to enforce a “no early entry” policy, wherein buyers are not permitted to access the buildings nor showrooms prior to the opening day of Market on October 13. The Market Authority is also working with exhibitors, encouraging them to hold all product commitments until the close of Market after all regions have had a chance to attend and view product.