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Still Selling After All Those Years

Friday, March 27, 2020

Doug Sanicola at Outdoor Elegance in La Verne, California, has marketing in his blood. He doesn’t let an opportunity pass him by. His store may be closed (due to an order), but Sanicola is still selling.

He created the following video to let his customers know that they can still buy from him. They can purchase a product, and Doug’s people will place it in their trunk. Need more charcoal for that grill? No problem, just pull up to Outdoor Elegance and they will accommodate you.

“It’s just like a restaurant offering take-out,” he says. “Or just like Amazon Prime or UPA delivering products.” The following video is embedded on the home page of his website.

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