Lloyd Flanders Introduces
Loom Lounge Program
Monday, March 16, 2020
Lloyd Flanders launches the Loom Lounge Display Program for retailers. At the Casual Market last year, Lloyd Flanders unveiled their Loom Lounge Display Program to their dealers. A Loom Lounge display package includes five Lloyd Loom chairs in any of our fabric and finish combinations, a display stand, a fabric book, and a spool of raw loom material. Vice President of Sales Bryan Echols noted, "We understand the value of floor space to our dealers and how that can impact their ability to display as many options to their customers as they would like. Our team created a program that enables a retailer to take approximately 90 square feet on their floor and effectively feature five loom collections and five unique finishes, coupled with additional sales materials that help tell the loom story. The displays have been wellplaced across our dealer network. Loom lounges are now hitting stores for the upcoming season and it is truly amazing to see the level of merchandising that our dealers have produced on each display. The early results have been encouraging, as reports of orders being generated from the displays after being on floors for a short time."
Lloyd Flanders partners with the dealer on the display unit, additional sales materials, and the initial display. The dealer is in control of what is featured on the display to take advantage of their unique market area and taste. This is the first time a display program has been offered by the company, but the early success has encouraged Lloyd Flanders to develop more ways to enhance the program.
Lloyd Flanders has produced woven product in the United States since 1906. They offer a range of Lloyd Loom collections that are available in 20 custom finishes with over 700 fabric options. They also offer a range of woven vinyl and teak collections and that are warehoused and shipped from their factory in Menominee, Michigan.