Twin Star Home Acquires TK Classics
Monday, January 27, 2020
Twin Star Home, a market leader in award-winning design and manufacturing of home furnishings and in-home electric fireplaces, today announced the acquisition of TK Classics, a leading designer and manufacturer of design-rich outdoor furniture, which includes upholstered seating, dining tables, bars, and accessories.
With a strong focus on customers and creativity, TK Classics has established itself as a top designer and distributor of outdoor furniture and heating products at affordable prices. TK Classics is headquartered in West Sacramento, California, with manufacturing capabilities in China and exclusively sells to customers via retailers and direct-to-consumer e-commerce.
The strategic acquisition of TK Classics significantly increases Twin Star’s positioning as a market leading home furnishing platform throughout North America, and expands its leadership and lifestyle product portfolio to outdoor living. The combined company has a diverse product offering, which effectively caters to a wide array of home furnishing purchasing partners among its consumer end markets, and leverages a powerful distribution network with unique capabilities to serve and scale the e-commerce channel.
“As the line between indoor and outdoor living continues to blur, we are pleased to add another industry leader to our innovative product portfolio,” said Lori Gonzalez, Twin Star Home’s chief executive officer. “TK Classics has a strong track record of developing quality products that delight consumers and garner positive reviews. The seasoned management teams at Twin Star and TK Classics are well positioned to operate at a larger scale, and we look forward to building upon the strength of our brands and market leadership in bringing comfort and warmth to consumers’ homes. We have a powerful operating infrastructure that weaves through all functional areas and will support our continued growth and value creation.”
“This acquisition provides the foundation to unlock TK’s future growth potential, and will help take our already thriving business to the next level of performance,” said Jennifer Hayes, founder and chief executive officer of TK Classics. “I am pleased to find an acquisition partner who shares TK’s core principles of providing competitively priced, beautiful, innovative home furnishing products that bring family and friends together and enhances their personal lifestyle experience.”
TK Classics will maintain operations in West Sacramento, California. The combined company will be headquartered in Delray Beach, Florida.
About Twin Star Home
Twin Star Home is an award-winning designer and manufacturer of design-rich home furnishings for indoor and outdoor living and is a North American market leader in electric fireplaces. Indoor products include living room, home office, and bath furniture, many with integrated media solutions.
Outdoor living products include upholstered modular seating collections, dining tables, bars, fire pits, and accessories.
Twin Star Home is a pioneer in the transformation of the outdoor furniture business model from traditional retailing into borderless e-commerce platforms. Focused on creating products that are functional, beautiful, and affordable, Twin Star Home holds hundreds of product, design, and technology patents and combines the latest trends with consumer-driven innovation. Consumers and retailers alike recognize Twin Star Home for its trusted national brands: ClassicFlame, Duraflame, Bell’O, Tresanti, ChimneyFree, and TK Classics.
Contact: Lisa Cody,
Vice President of Marketing