Jensen Leisure Strengthens Focus on the Customer With New Marketing and Customer Engagement Hires
Monday, January 27, 2020
Jensen Leisure, an FSC-certified manufacturer of luxury outdoor furniture, brings on board Phillip Crowe as Marketing director and Elle Williams as Customer Engagement manager to further establish Jensen’s focus on the customer.
The new year ushers in opportunities for Jensen Leisure Furniture. The retirement of Janet Wansor, VP of Sales & Marketing, in December of 2019 brought 28 years of service to the company to a close and left a skills gap at the marketing position. Appreciative of Janet’s contribution, but looking to the future of the company, Jensen brought on two new faces at the start of this year to join the Richmond, Virginia team. These marketing and customer engagement hires will continue to improve Jensen’s interaction with the casual furniture buyer and how customers perceive the brand.
Phillip Crowe–Marketing Director
Previously associated with marketing consulting and digital agency operations, Phillip brings a passion for “marketing that connects” to Jensen. Active in digital marketing since 2006, Phillip has enabled clarity and structure in advertising campaigns on behalf of Party City, Lexus, Stanley Martin Homes, Cooper Tires, and HMY Yacht Sales, among many others.
At Jensen, Phillip focuses on overlaying a consumer-marketing perspective on top of the traditional retail, design, and contract categories.
“Jensen Leisure’s commitment to quality in its craftsmanship, design, and in the people who work for this brand is clear. What excites me will be to create an awareness in consumers’ minds of the merits of our brand as they design their outdoor space.” - Phillip Crowe, Marketing Director at Jensen Leisure Furniture
Elle Williams–Customer Engagement Manager
A new face to lead Jensen’s customer engagement, Elle is responsible for managing Jensen’s customer service team as well as to be the inside manager for the sales teams. Elle partners with sales, marketing, and operations to develop better ways for Jensen to serve customers' interests and Jensen’s business priorities across all channels.
Since 2006, Elle has proven success in operations and logistics management. She has developed and supervised large, effective call centers focused on continual improvement of operational efficiency and accuracy.
“Operational efficiency is, at the end of the day, something we need to do better to enhance the service to our clientele. Connecting their needs with our sales and marketing teams will help to close the gap in how we interact with our customers across all channels.” - Elle Williams, Customer Engagement Manager at Jensen Leisure Furniture
About Jensen Leisure Furniture
Jensen Leisure Furniture sustainably sources and manufactures luxury outdoor furniture for the North American market. As a subsidiary of the Roda Furniture Group, Jensen has been Forest Stewardship Council (FSC) certified since 1994. The company continues to be a leader in promoting sustainable forest management principles in Bolivia and beyond. Jensen crafts an impressive range of traditional and modern designs in wood and superior mixed-material construction.