Bernhardt Names Bill Brown To Lead New Outdoor Category
Friday, January 11, 2019
Luxury furniture brand, Bernhardt, has hired industry veteran, Bill Brown, to lead its new outdoor furniture category.
He leads the new outdoor line within Bernhardt’s residential division, reporting to Steve Pilgrim, senior VP of Residential Sales.
Brown comes to the company with 30+ years of top-level executive experience in the outdoor category, most recently at Brown Jordan International.
“We’ve been asked by high-fashion retail partners for several years to enter this category, and no one is better equipped to launch us into outdoor than Bill,” said Alex Bernhardt Jr., president and CEO of Bernhardt.
Brown is currently collaborating with the team to put the resources together for a proper launch in 2019.
“Bernhardt’s unique aesthetic fits the evolving tastes of knowledgeable consumers,” Brown said. “For 13 decades, the company has built and established brand trust, an audience of fans, and an extraordinary distribution base. I’m thrilled to help the company reimagine its iconic design viewpoint in the luxury outdoor space, while maintaining the compelling value for which the company is known.”
Brown and his wife will soon relocate from Lake Martin, Alabama, to the Lenoir, North Carolina, area.
About Bernhardt Furniture Company
Bernhardt Furniture Company, established in 1889 in Lenoir, North Carolina, by John Mathias Bernhardt, and now led by the family’s fourth generation, is among the USA’s largest family-owned furniture companies and a leading diversified global furniture manufacturer.
The company operates eight manufacturing facilities and its corporate headquarters in North Carolina; it employs some 1,540 people worldwide including in six overseas offices. Bernhardt products – found in homes, offices, hotels, and universities worldwide – have received numerous awards for product design excellence in diverse market segments.