Heat & Glo Takes a New Approach to Driving Awareness
Tuesday, June 18, 2019
Heat & Glo, a leading brand of fireplaces sold by Minneapolis-based Hearth & Home Technologies, is taking big steps to promote and increase awareness of the gas fireplace insert category.
“There are 25 million homes in the U.S. with old wood-burning fireplaces,” said V.P. Berger, president, Hearth & Home Technologies, Lakeville, Minnesota. “Our solution is simple: to convert them from wood to gas with an efficient gas fireplace insert.”
According to Heat & Glo, most homeowners don’t even know such a solution exists. “We know people are searching Twitter, Houzz and Pinterest and watching home-remodel shows for ideas on how to spruce up their ugly or non-functional fireplaces,” said Berger. “Let Heat & Glo – or our other brands such as Quadra-Fire and Majestic that also offer gas fireplace inserts – make it beautiful and functional again.”
In efforts to increase awareness of this category, Heat & Glo is taking a novel approach with a prominent kiosk and interactive display at Mall of America in Minneapolis, Minnesota. Starting June 6, 2019, Heat & Glo began featuring before-and-after displays of how a gas fireplace insert can transform a room in their home from unused to the most used – restoring warmth and comfort to the places they love.
Why Mall of America? As the state's most recognized landmark, it generates 40 million annual visitors, one-third traveling from outside of 150 miles, and is the number one tourist destination in the Midwest. To generate awareness around gas fireplace inserts, this high-traffic venue is a great place to educate and let customers experience hands-on the simple and efficient solutions available to them. It’s an out-of-the-box way to foster awareness of this category that shows a lot of potential and at the same time, complements Heat & Glo’s lineup of gas fireplace inserts.
“With a category such as gas fireplace inserts, consumers need to see how they can change the way their room looks and feels,” Berger said. “A kiosk with before-and-after displays and an interactive experience lets us reach many U.S. homeowners at a large venue like Mall of America.” The interactive kiosk iPad displays help lead visitors at their own pace through basic awareness and invites them to enter a zip code to find a showroom near them, then receive more information about gas fireplace inserts.
About Heat & Glo
Heat & Glo has been the fireplace industry leader in timeless design and innovative technology since its inception by brothers Ron and Dan Shimek in 1975. The brand pioneered direct-vent gas technology in 1987 and revolutionized the way fireplaces operate in the years that followed. Today, Heat & Glo continues to develop unmatched technologies, materials, and designs in a full line of fireplaces, inserts, and accessories. It has won more U.S. fireplace awards and been granted more patents than any hearth manufacturer. Heat & Glo is headquartered in Lakeville, Minnesota, and is a brand of Hearth & Home Technologies.