Fire Magic Grills Announces Sponsorship of Steven Raichlen's Project Fire
Tuesday, June 25, 2019
Luxury grill brand Fire Magic is delighted to announce its sponsorship of the popular grilling series Steven Raichlen’s Project Fire. The two-year sponsorship kicks off with the launch of the show’s second season in July. Airing on public television, the 13-episode series showcases the latest equipment, recipes and techniques to help viewers take their grilling to the next level.
“We are thrilled to partner with Steven Raichlen’s Project Fire. Mr. Raichlen’s influence as the man who reinvented world barbecue and the enormous success of the show offer an ideal opportunity to increase exposure of the Fire Magic brand and to communicate Fire Magic’s 80-year heritage of best in class performance and durability,” stated Robert Dischner, SVP Marketing for RH Peterson Co., manufacturer of Fire Magic grills.
The multi-prong sponsorship includes a Fire Magic sponsorship message that will air twice in every Steven Raichlen’s Project Fire episode, branded videos and signature recipes that will be available on the Fire Magic website and social channels throughout July and August, as well as promotion of Fire Magic on Steven Raichlen’s social media channels and the Steven Raichen’s Project Fire website.
Steven Raichlen’s Project Fire is a co-production of Maryland Public Television, Barbacoa, Inc., and Resolution Pictures.
About Fire Magic
Manufactured by RH Peterson Co. and celebrating an 80-year heritage of high performance, stylish and versatile outdoor cooking products, Fire Magic offers a full line of premium grills, and accessories – all made in the USA from the highest quality materials, with the most advanced features for today’s discerning outdoor cook and backed by the industry’s best warranty program.