Casual Market Chicago Celebrates Showroom Openings and Expansions
Thursday, October 18, 2018
Casual Market Chicago, the largest show in North America dedicated to the casual and outdoor furnishings industry, celebrated another successful show in September as casual outdoor sales growth and competition continue to rise.
This year, the trade show welcomed more than 46 new temporary exhibitors, but also boasted considerable growth in its collection of permanent showrooms via a number of expansions and new additions, including the relocation of MAMAGREEN and the opening of Pavilion Furniture.
After nearly seven years at Design Center at theMART, premium innovative outdoor furniture brand MAMAGREEN took its place within a larger showroom. The brand upgraded its space within Design Center from 734 sq. ft. to 1,826 sq. ft. Added showroom floor space and high product visibility draws designers and their clients in, and aids in showcasing the wide array of product the manufacturer offers.
Additional permanent showroom expansions that debuted prior to Casual Market Chicago included Brown Jordan, Ebel, Eddie Bauer Home Outdoor – Kannoa, Gloster, Lane Venture, Lloyd Flanders and OW Lee.
In an effort to provide hospitality and residential designers an engaging space to shop for long-lasting luxury outdoor furniture, Pavilion Furniture opened a 725 sq. ft. showroom on Design Center’s 15th floor. The streamlined space enables the brand to feature unique designs, including communal dining options from its new Brickell collection, and contemporary lounge and dining furniture from its new Kendall collection.
Divano Lounge has also opened its doors since Casual Market Chicago 2017, making it a new entry for the 2018 trade show.
“The continued growth within the casual outdoor furniture market is exciting, and we appreciate that designers and retailers continue to look to Design Center and Casual Market Chicago to discover new product, as it underscores our role as a leading industry resource,” said Beth Hicks, managing director, Marketing for Design Center and Casual Market Chicago.
The new MAMAGREEN showroom is located in Suite 1586, and Pavilion Furniture in 1519A at 222 W. Merchandise Mart Plaza.