Subscriptions eNews Send Us Files Login

eNews Subscribe to eNews

OW Lee’s New Interactive Training Program for Retail Sales Associates

Monday, July 23, 2018

OW Lee, a manufacturer of high-end outdoor furniture, fire pits, and accessories located in Ontario, California, has announced they will be distributing a new training program throughout their dealer base meant to help new and existing retail sales associates sell the OW Lee brand.

This new training program is made up of six comprehensive lessons that can be viewed on a computer, tablet, or phone. These lessons cover the unique aspects of OW Lee that help sell the brand, product knowledge and general industry terminology, ordering options, and offer advice on how to best present the brand to the customer. To make this program the best tool possible for the retailer, OW Lee employed the help of experts in the field of instructional design and learning science.

“I am excited to get this program out there in the hands of the retailers and the salespeople selling our furniture every day,” said Leisa McCollister, vice president of Marketing for OW Lee. “I think dealers who embrace this program will see tangible results in the form of increased sales.”

Each lesson is 10-15 minutes long and also includes a quiz and worksheet. OW Lee retailers who are interested in this program are encouraged to reach out to their OW Lee sales rep or directly to OW Lee at sales@owlee.com to sign up for this beneficial program.

About OW Lee

OW Lee was founded in 1947 in Pasadena, California. It is the premier manufacturer of fine wrought-iron and wrought-aluminum outdoor furniture and fire pits. OW Lee manufactures heirloom quality products in Ontario, California, and they are one of the few remaining companies in the outdoor furniture industry that still manufacture in the USA.

www.owlee.com

More eNews

July Retail Sales Increase 4.9% Over 2017

Friday, August 17, 2018

July retail sales were up 0.4% seasonally adjusted from June and increased 4.9% unadjusted year-over-year, giving the industry a solid kickoff for the third quarter as consumers continued to spend despite concerns about the growing trade war....

» Continue

The Next Generation of Napoleon

Thursday, August 16, 2018

Napoleon, North America's largest privately-owned manufacturer of quality fireplaces, gourmet grills, outdoor living products, and furnaces and air conditioners, is pleased to announce the promotion of Christopher Schroeter and Stephen Schroeter to co-chief...

» Continue