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Phifer Online Tool Allows Fabric Preview, Mixing & Matching

Tuesday, June 19, 2018

As if selecting the perfect outdoor furniture setting isn’t difficult enough, next comes the tedious task of narrowing down fabric options. With so many colors, textures, patterns, and weaves to choose from, where does one begin?

Phifer Incorporated’s new Outdoor Fabric Visualizer aims to take the guesswork – and stress – out of choosing the perfect fabric to adorn outdoor settings. This tool simplifies what can be a confusing if not overwhelming process, allowing website visitors to mix, match and coordinate outdoor furniture fabrics before making a final purchase decision.

Easy to navigate, the Outdoor Fabric Visualizer first prompts users to select a residential or commercial setting to view the fabrics in before customizing the look with wall and floor swatches and furniture frames that most closely match what currently outfits their outdoor spaces.

From there, visitors can click through Phifer’s sprawling Designed Fabrics Collection – sleek Phifertex sling and plush GeoBella cushion fabrics – and apply swatch options to their virtual outdoor settings, (including pillows!) to get a feel for how different colors, textures, and patterns might coordinate with existing décor. By simply clicking the “Undo” or “Redo” buttons, users can wipe the slate clean and begin a new design.

Design drafts may be shared with friends and family via social media or email. Users can also log into or create a Phifer account to step away from the design project and return with fresh eyes and inspiration.

Phifer offers free fabric swatches upon request. Visitors may also click “Buy” to purchase yards of Phifertex or GeoBella, or complete a contact form for more information on purchasing furniture upholstered with Phifer fabric.

To view the full line of Phifer outdoor fabrics, look for GeoBella Outdoor Cushion & Pillow Fabrics, and Phifertex Outdoor Furniture Fabrics, at For design inspiration and application ideas, check out Designed Fabrics by Phifer on Pinterest and browse the style boards.

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