Surya’s Inaugural Designer Showroom to Open at theMART
Friday, June 15, 2018
Surya is announcing the opening of its new 5,000 sq. ft., to-the-trade Chicago showroom, located in Suite 619 at the Design Center at The Merchandise Mart (theMART). Building on the success of its year-round showrooms in Atlanta and Dallas, Surya’s Chicago showroom will offer designers a place to source and experience Surya products firsthand, and will serve as a platform for ongoing customer support, education, and networking.
Aiming to bring Surya accessories closer to its customers and better serve the design community, the brand’s Chicago showroom showcases a fashion-forward selection of its high-end accessories in a range of styles. Designers will be able to shop all of Surya’s luxury rugs, lighting, textiles, wall décor, accents, bedding, and more. Scattered throughout the showroom, inspirational lifestyle vignettes display the latest décor trends with coordinating Surya accessories. Designers will also be able to collaborate with their clients in designated workspaces outfitted with state-of-the-art technology.
“Our path to continued success is built upon providing design leadership, a simplified buying experience, and unsurpassed service to our customers,” says Satya Tiwari, president of Surya. “A lot of thoughtful planning has gone into the concept for our Chicago showroom, including product assortment, layout, visual cues, and other experiential components. We look forward to continuing to enhance the accessories buying experience for designers as we open additional regional showrooms in the next couple of years.”
The showroom officially opened this week during Neocon with a ribbon cutting followed by an afternoon of events, including an educational CEU covering “A Guide to Area Rugs” and a champagne toast during the Design Center’s “Toast to Fine Design” event at NeoCon 50.
theMART is the world’s largest commercial building, and wholesale design center at 4.2 million gross sq. ft., making it one of Chicago’s premier international business locations. Home to 15 major trade and consumer shows each year, theMART welcomes an average of 25,000 people each business day, which equates to approximately 10 million people per year.
Surya also has a seasonal showroom in High Point, N.C. and international showrooms in Toronto, Mexico City, and New Delhi.
Surya is the premier one-stop source for coordinating home accessories for a broad range of lifestyles and budgets. An expert at translating the latest apparel and interior design trends, Surya artfully combines color, pattern, and texture to offer more than 60,000 fashion-forward products, including rugs, pillows, throws, wall decor, accent furniture, lighting, decorative accents, and bedding.
The brand also provides innovative display, merchandising, and training solutions to support retailers in successfully promoting and selling home accessories. Surya has showrooms in Atlanta, Chicago, Dallas, High Point, Mexico City, New Delhi, and Toronto.