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New App from Pelican Reef

Monday, January 11, 2016

Pelican Reef Wicker, a manufacturer and distributor of quality wicker and rattan furniture that’s main focus is outdoor patio furniture, has partnered with software provider AMP in an effort to provide its management, sales reps and buyers with a simple and user-friendly tool to increase business efficiencies.

“Many of our sales reps represent multiple furniture manufacturers and they all pushed for AMP to be the app of choice,” said Mayleen Chadwick, vice president of Pelican Reef. “We are excited to have a new ordering system in place. AMP’s Mercury app lets us easily show products to customers, and they can simply choose what they want to order.”

Pelican Reef customers will also be able to customize their orders using AMP’s custom order writing feature, “Configurability.”

“It will allow our customers to select their items with the exact Sunbrella fabric color they want. It’s a great tool to ensure accurate orders are placed,” said Chadwick. AMP looks forward to continuing to add value to its software platform to benefit Pelican Reef’s employees and customers for years to come.

Those who are interested in Pelican Reef’s products can visit their website at The app will be used in Atlanta, Las Vegas, and Tupelo Markets this January and February. Those interested in seeing a demo or learning more about AMP products can email or visit their website.

For more information about Pelican Reef Wicker, visit their website or contact them at

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