Panama Jack Selects Magniflex as Its
New Mattress Licensee
Thursday, October 8, 2015
Leading lifestyle brand Panama Jack has added mattresses to Panama Jack Home, naming Italian mattress manufacturer Magniflex as its licensee. Panama Jack will showcase the line later this month at High Point Market, where it will debut a four-bed collection designed by Magniflex.
“We continue to build the Panama Jack brand in ways that provide customers with meaningful new opportunities to experience the ease and comfort of Panama Jack at home,” said Panama Jack CEO Kim Manna.
Panama Jack’s new mattress collection is made with natural bamboo covers and vegetable-oil-based foams that are Oeko-Tex-certified. The top-end mattresses feature Magniflex’s Dual Core technology that allows couples a choice in individual comfort preferences. The four models retail from $1,299 to $2,499.
“Both of our brands focus on comfort, a casual lifestyle and the importance of using natural elements. Producing a line for Panama Jack Home is a great fit for us,” said Magniflex National Sales manager Billy Curtright. “The synergy will enable retailers to offer consumers not only a great night’s sleep, but also one that’s beneficial to their personal health and the environment.”
Panama Jack Home has grown significantly since it launched in 2012. Today, the brand’s home collections include indoor and outdoor furniture, upholstered pieces, fabrics, lighting, rugs, top-of-bed coverings and, now, mattresses. Earlier this fall, Panama Jack announced the addition of new licensee United Weavers for indoor and outdoor rugs, the expanded role of longtime case-goods provider Palmetto Home to include custom upholstery, and an enlarged role for Westport Linens to include bathroom accessories, beach towels and pet beds.