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Signature Designer's 3000 Series by BeefEater.

AF Distributors Now North American Distributor
for Beefeater BBQs

Wednesday, July 29, 2015

Electrolux Home Products Australia (Electrolux) acquired BeefEater Barbecues from Woodland Home Products (Woodlands) during the third quarter of 2014. Electrolux has appointed AF Distributors as its exclusive North America distributor effective July 1, 2015.

Arizona Fasteners Corporation is the parent company of Arizona Distributors, Arizona Fireplaces and AF Steel Fabricators all are based in Phoenix, Arizona. AF Distributors is known for large inventory, quick shipments and excellent customer service; it has been BeefEater’s largest U.S. distributor with the relationship going back over 15 years when BeefEater was first introduced into the U.S. market. For the past 10 years AF Distributors has also been the warranty fulfillment and technical call center for North America.

AF Distributors’ president, Keith Richardson, said “This is a great opportunity for both AF Distributors and the BeefEater brand. The BeefEater brand is well known with strong brand recognition in the North American market. With our distribution platform, technical expertise and warehouse facilities, we’re confident that we will increase customer support while accelerating outgoing shipments and product availability.”

AF Distributors has appointed Daroll Adams as national Sales manager. “Solidifying and putting confidence in the minds of our current customers during this transition is objective number one,” said Adams. Under Adams’ leadership AF Distributors will focus on three specific areas to help develop business for the remainder of 2015 and 2016.

  1. Operating Platform – With 94,000 sq. ft. of warehousing, along with larger inventory levels, all orders will be shipped within 36 hours of being received.
  2. Pricing – Dealers will continue to receive the same competitive pricing.
  3. Consolidating all activities – Order fulfillment process, technical support, replacement parts and warranty fulfillment all from one location will ensure quick and efficient service to the dealer network.

BeefEater’s 20-year experience in building barbecues confirms that the features necessary for a great barbecue are: functional design, solid construction and stylish looks. The ideal barbecue offers a host of standard features designed to make outdoor entertaining a pleasure. There are lots of imitations on the market, so look for these important features when comparing brands. 

Contact Daroll Adams at (602) 243-6245 or visit the AF Distributors' website.

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