Subscribe eNews Send Us Files Login

Hearth & Home November 2019

Who Reads Hearth & Home?
Mike Gaylord, for one!

Virginia Beach, Virginia

Occupation: Vice President of Sales, Agio.

Special Interests/Hobbies: “Spending time with my wife and kids, fishing, golf, being outdoors, DIY home remodeling.”

Problems/Issues Facing the Patio Industry: “The biggest thing on everyone’s mind is how the tariff situation will shake out. The second is where the industry market for outdoor furniture will end up in the future. Everyone loves stability, and we certainly would like more information and clarity as to where our industry’s board will decide to locate the show(s). There’s a lot of rumors, but few answers.”

Key Trends in the Patio Industry Today: “Best Ways for Specialty Retailers to Combat Internet Sales: DON’T COMBAT IT! EMBRACE IT! Build a robust and modern website for Internet sales. It’s no secret that consumers are buying more and more big-ticket items online.

“You are the driving force of design, innovation, and creativity in the outdoor space. Channel all of that into your website, social media, and blog posts. Offer everything you have in your stores online. You can’t fight a tidal wave with a garden hose. Get a surfboard and ride along!”

Forecast for the Patio Industry in 2020: “The industry as a whole will be up, yet channels of distribution are ever-changing. Innovations in logistics and delivery to retailers and consumers will be huge heading into the next decade.”

Years Reading Hearth Home: “Eleven years.”

Reasons for Reading Hearth Home“I’ve felt for years that Hearth & Home’s in-depth reporting has been a major benefit to the industry. Richard and his team do a great job in helping address issues and topics that are happening in our industry – with objective analysis.”

More Stories in this Issue

An Abundance of Will

By Richard Wright

In 2003, the hearth industry was mature, retail space had been allocated, and new players entered the field at their own peril. That didn’t deter Holly Markham.

» Continue

The Sky's the Limit!

By Bill Sendelback

Who would have guessed, way back in the ’70s and ’80s, that some consumers would pay hundreds of thousands of dollars for a fireplace? (Answer: no one)

» Continue

Buckets of Ideas

By Lisa Readie Mayer

Here’s a load of good ideas on how to promote your outdoor products, put on events, tie-in via social media, and keep your customers coming back.

» Continue

Meet the Millennials

By Lisa Readie Mayer

Millennials value experiences over things, doing over acquiring, traveling and seeing the world over being wealthy.

» Continue

Designed to Sell

By Lisa Readie Mayer

3-D design software can help retailers sell more outdoor living products. (Psst! It could turn out to be your best salesperson.)

» Continue

2019 September Business Climate

In early October Hearth & Home faxed and emailed a survey to 2,500 specialty retailers of hearth, patio, and barbecue products, asking them to compare September 2019 sales to September 2018. The accompanying charts and selected comments are from the 194 usable returns.

» Continue

Parting Shot: Views All Around

Norway is perhaps best known for its coastal fjords, but the northern landscape has much to offer in its interior as well. Architecture firm Snøhetta took the opportunity to design a robust but low-impact building for visitors to immerse themselves in the Dovre Mountain plateau.

» Continue