Who Reads Hearth & Home?
Katherine Marcakis, for one!
Occupation: Engineering Specialist at Supreme Wood Burning Products, Montréal
Special Interests/Hobbies: “Traveling, reading (preferably by a roaring fire), spending time with my family. People are always surprised to learn how much time we spend together as a family despite all working together.”
Problems/Issues Facing the Hearth Industry: “EPA’s perseverance over the years on minimizing emissions from wood-burning appliances, municipalities’ intermittent bans on wood-burning on forecast days of high pollution, and city and state regulations scrutinizing gas appliances with the implementation of Zero Net Energy policies have instilled negative misconceptions to homeowners.
“As a wood-burning appliance manufacturer, it’s very frustrating because we put tremendous effort in designing wood-burning products that meet stringent EPA requirements while not compromising on heat output, ease of use, and aesthetics. It’s imperative to educate people that burning wood doesn’t equate to a detrimental impact on the environment and our health. Also, many new housing developments are omitting fireplaces in their blueprints because of space constraints and adherences to limited budgets.”
Key Trends in the Hearth Industry Today: “Industry trends do vary from market to market. Some markets are leaning more toward modern, cleaner-looking, wood-burning appliances, whereas other markets are still high in demand for traditional, more ornate fronts. However, the one common constituent in all markets is homeowners’ cynosure for a larger, uncompromising viewing area of the flames. Glass size is one design feature where bigger is always better.”
Advice to Retailers on Increasing Business: “We have the pleasure of working with such dedicated retailers who have successfully been running their businesses for longer than I have been working in the industry, and I know I’m not in a position to be giving them advice. However, with the NSPS 2020 emissions limit coming into effect in May, there’s never been a more opportune time for retailers to invest in their showrooms by replacing non-compliant appliances with products having EPA emissions of 2.0 g/h or less. Retailers don’t want to find themselves in the predicament of having stock of a product they are no longer allowed to sell come May 2020.”
Forecast for Your Sales in 2020: “I’m optimistic for 2020. Our non-catalytic, patented Clean-Burn technology has enabled Supreme to offer a full line of wood-burning products with variable burn rates that are NSPS 2020 compliant. We have a lot of exciting new products in the works that we are eager to introduce at the HPBExpo in New Orleans.”
Years Reading Hearth & Home: “Ten years. My sister Anastasia handed me the first issue I read of Hearth & Home when I started working full-time in the industry.”
Reasons for Reading Hearth & Home: “I read Hearth & Home to keep track of new products in the market and industry trends. We are blessed to be in an industry as close-knit as ours, and I especially love reading Hearth & Home’s articles featuring friends in the industry.”