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Hearth & Home July 2019

Who Reads Hearth & Home?
Suzie Roberts, for one!

Burlington, North Carolina

Occupation: Vice President, Sales & Design, Glen Raven Custom Fabrics

Special Interests/Hobbies: “When I’m not working, I enjoy being with my family. My son is in middle school and my daughter is a junior in college studying Marketing. We are huge college football fans and love our Georgia Bulldogs! And, of course, I love ANY beach – anywhere, anytime.”

Problems/Issues Facing the Patio Industry: “There are many opportunities for growth in patio furniture, and market growth brings change. I think the patio market is emerging as a standard, or norm, for home furnishings, bringing more attention to this category.”

Key Trends in the Patio Industry Today: “There are an incredible amount of furniture options available today. From furniture to fabrics, now you can have all the comfort, durability, and aesthetics that you demand inside your home, outside your home!

“With the addition of fire pits for the outdoor space, this has helped to extend the outdoor living season.”

Forecast for Your Overall Business in 2019: “Business is sluggish and retail is challenging. However, there is optimism that when the weather improves, the season will be strong.”

Patio Retailers Face Stiff Competition; What’s Your Advice: “Most specialty retailers are focusing on their offering, differentiating what they sell and offer the consumer – and it works! Awareness of these wonderful retail stores in their local area is a priority. Most research that we’ve seen indicates consumers are not always aware of the higher-end offerings of patio furniture from these specialty retailers.”

Years Reading Hearth & Home: “A LONG time! At least 15 years or more.”

Reasons for Reading Hearth & Home: “Our industry is a very close group, and reading Hearth & Home is a great way to stay current on all that is happening in our markets. Hearth & Home covers all segments of the industry, and provides an in-depth discussion on the challenges and successes of the industry. It’s a must-read!”

More Stories in this Issue

Traffic Down?
Here's Why.

Retailers – during the past three or four years, have you noticed that traffic is down in your store? Your average ticket, and gross revenues, may be up, but that’s because your average customer is fairly wealthy and is buying the best you have.

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Clean Faces

By Bill Sendelback

Sales of gas fireplaces remain strong, as manufacturers add features to satisfy the desires of their customers.

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Meet the Press!

By Lisa Readie Mayer

Stop those knees from knocking, those lips from stuttering, and those palms from sweating, here’s how to take control of a media interview.

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2019 May Business Climate

In early June, Hearth & Home faxed a survey to 2,500 specialty retailers of hearth, patio, and barbecue products, asking them to compare May 2019 sales to May 2018. The accompanying charts and selected comments are from the 193 useable returns.

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Parting Shot: Room With A View

This warm and inviting photo was taken in the San Diego area. It’s a great use of outside space, with an oven as the focal point (but it’s fighting with the wonderful view for that honor).

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