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Hearth & Home April 2019


Who Reads Hearth & Home?
Susan Kiley, for one!

Destin, Florida

Occupation: Retail Owner of Bay Breeze Patio

Special Interests/Hobbies: “My husband, Wayne Paul, and I participate in quite a few non-profit organizations in town that support the Arts, Children in Need, and both active and retired military.”

Problems/Issues Facing the Patio Industry: “Freight – more and more damage, longer lead times, decreasing number of drivers. Multiple price increases in one season will always be an issue.”

Key Trends in the Patio Industry Today: “The Composite category is growing by leaps and bounds, and we love it due to our challenging environment. On the flip side of the growth in the category is the increase in labor costs to assemble the product. Outdoor kitchens featuring higher quality appliances continue to gain momentum in our market – again due to our challenging coastal environment.”

Patio Retailers Face Stiff Competition, What’s Your Advice?: “Seek out product lines with strong MAP policies. Make the shopping experience as personal as possible. Don’t try to compete with the Big Boxes. Set yourself apart.”

Forecast for Your Overall Business in 2019: “Right now we see it trending up.”

Years Reading Hearth & Home“Sixteen.”

Reasons for Reading Hearth & Home: “Good new product reviews. Nice balance between Hearth and Patio. Relevant demographic information.”

More Stories in this Issue

Perspective: Expo in Retrospect

Time flies when you’re at a trade show. Whether you measure the number of products seen, or conversations held, the truth is that you know you should have done more of both – but you ran out of time.

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Sell The Romance!

By Lisa Readie Mayer

Live fire cooking – meaning grilling over solid fuel, preferably wood – is the hottest trend in the barbecue industry. When you see a parade, get in front of it.

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The Evolution of Retail

By Tom Lassiter

Your customers want to understand who you are, what you stand for, how you’re connected to the community – and they also want an experience when they come in.

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New Possibilities in Industry Education

Since 2002 the National Fireplace Institute (NFI) has provided the hearth industry with a comprehensive and credible certification program. An industry-wide survey from 2016 provided crucial information about how the hearth industry has changed and what NFI should do in response.

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2019 February Business Climate

In early March, Hearth & Home faxed a survey to 2,500 specialty retailers of hearth, patio, and barbecue products, asking them to compare February 2019 sales to February 2018. The accompanying charts and selected comments are from the 220 useable returns.

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Parting Shot: Views All Around

Originally planned as a modest three-season porch, it evolved into this, a striking 36x18-ft. four-season pavilion. Some of the 8-ft.-high floor-to-ceiling walls of glass open like French doors to the yard and have retractable, electronically operated screens mounted in their headers.

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