Who Reads Hearth & Home?
Keith Guidry, for one!
Photo: ©2018 Zoom Photo Studio.www.zoomphotostudio.com.
Occupation: Manager, Percy Guidry Hearth & Patio
Special Interests/Hobbies: “Fishing, family time, cooking, fishing and fishing!”
Favorite Drink, Favorite Food: “A good cup of coffee; any dish where shrimp is the key ingredient.”
Has Your TV show – “Grillin’ with the Guru” Been Great for Exposure? “It really picked up some momentum this past season (season six). I get stopped in restaurants and grocery stores all the time by people who love the show. It shows off our grills in a very positive and controlled light, as well as educates the public on how to use their grill and think outside the box!”
Issues and/or Opportunities in the Hearth Industry: “As I see it now, there will be significant opportunities for Service Providers. As more and more specialty gas fireplaces and stoves are designed, built, and sold…the more customers will need a reliable and trained person to service their product.
“With that, we have seen a dramatic uptick in sales of high-end, specialty gas products, which carry with it a higher sales ticket. Sell one high-end unit for $10,000 - $15,000 and it makes you think – how many Builder’s Boxes would we have to sell to equal that, and with a much lower margin. Opportunity: Explore more designer options. Issues: Labor, economy, not enough time to fish!”
Key Things Retailers Should Do to Combat Big Box and Internet Sales: “Again, we can’t compete on price. Stand out as the area’s BEST service company – word gets around quickly. Go high-end, stock less inventory, and special order as needed. The one thing that the hearth industry has going for itself is that, when it comes to specialty fireplaces and wood stoves, where installation and service are key, we have somewhat of a safety net. The momentum builds quickly, but you can help yourself out by posting jobs that you do EVERYWHERE: facebook, instagram, snapchat, pinterest, and your website.”
Years Reading Hearth & Home: “As long as it’s been published (since 1980).”
Reasons for Reading Hearth & Home: “Keeping up-to-date with current topics and products. H&H always has great content on marketing and suggestions on how to compete in this ever-changing marketplace.”