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Hearth & Home August 2018

Who Reads Hearth & Home?
Pamela Clark, for one!

Durham, North Carolina

Occupation: “Vice President of Sales and Marketing/Gloster.”

Special Interests/Hobbies: “Family time is a must. I love tropical travel adventures that include downtime for a great read (a legal thriller).”

Problems/Issues Facing the Patio Furnishings Industry: “Foot traffic is often mentioned during my travels. Dealers are still deciphering how to work with an online presence and yet increase foot traffic into their stores.

“Manufacturers are contending with the need to be more innovative, designing product that is space-saving and multifunctional.”

Key Trends in the Patio Industry Today: “Products that tell a story, such as multifunctional, modular seating and sustainability.”

Best Ways for Retailers to Combat Internet Sales: “The best way is to embrace online and mobile technology in a manner that supports their business and its vision; at the very least, they must have a great, interactive website.

They should push their boundaries by creating technology resources within their stores. They must draw the consumer in and give them a techno-mobile reason to enjoy shopping within the store.”

Years Reading Hearth & Home: “Off and on for years, but only in the last two years with a more focused eye.”

Reasons for Reading Hearth & Home: “I like to know who is doing what. The published results of its surveys and studies show that it is a serious magazine. Lastly, I am still a consumer who enjoys the ads!”

More Stories in this Issue

What's In Outside?

By Lisa Readie Mayer

If the surveys are correct (and they most likely are) this should be a good year for The Outdoor Room®, which means a good year for smart retailers who are actively promoting the concept.

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Backyard Evolution

By Lisa Readie Mayer

The Smithsonian Museum has created exhibits – both static and traveling – that celebrate barbecue and the American Backyard as formative elements of our lives.

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All in the Family

By Bill Sendelbeck

Ken Moss is the third-generation owner of a store that began by selling wood stoves, and now sells not only hearth, but barbecue and Outdoor Room products as well.

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Culinary Historian

By Lisa Readie Mayer

Paula Marcoux, culinary archeologist and authority on live-fire cooking, explains how the past is prologue to this hot trend.

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2018 June Business Climate

In early July, Hearth & Home faxed a survey to 2,500 specialty retailers of hearth, patio, and barbecue products, asking them to compare June 2018 sales to June 2017. The accompanying charts and selected comments are from the 216 useable returns.

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