Who Reads Hearth & Home?
Joe Musnicki, for one!
Occupation: President, Ocean Spray Hot Tubs and Saunas
Special Interests/Hobbies: “Classic cars and travel.”
Problems/Issues Facing the Hot Tub Industry: “Educating everyone with a backyard that adding a hot tub will be the best investment they can make in terms of hot water relaxation, hot water therapy, and truly a to-go spot for social, friends, and family interaction.”
Key Trends in the Hot Tub Industry Today: “Hot tubs are now viewed as a wellness product. Today, tag lines such as, ‘Every Day Made Better’ (Hot Spring Spas) speak volumes for the idea of hydrotherapy.”
Key Trends in the Barbecue Industry Today: “I see smoking as the brightest area in barbecue. Slow-cooked and infused with flavor, smoking entices all of our senses.”
Forecast for the Hot Tub Industry in 2018: “We have, and I believe the industry has, seen our 4th record sales year after the declines of 2007 and subsequent years. Surveys show that when homeowners are asked, ‘What are the top improvements you would like to make in your backyard?’ a hot tub is always on the list. We foresee growth in sales, and the idea of hydrotherapy used in conjunction with fitness and stress relief in the comfort of the home.”
Forecast for the Barbecue Industry in 2018: “With more clients expanding their outdoor space, barbecue and smoking will expand as well.”
Years Reading Hearth & Home: “15 years.”
Reasons for Reading Hearth & Home: “Hearth & Home has been an industry standard for keeping a watchful eye on emerging trends, new ideas, network opportunities, and event coverage.”
Article(s) Ideas: “I would love to see coverage on the growth of wellness products in the homes and backyards of homeowners. Saunas, swim spas, hot tubs, etc., are expanding in great numbers as people concentrate on health and wellness for the years ahead.”