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Hearth & Home August 2017

Who Reads Hearth & Home?
Dudley Flanders, for one!

Forth Smith, Arkansas

Occupation: CEO, Lloyd Flanders Industries

Special Interests/Hobbies: “Fishing, boating, hunting, reading.”

Problems Facing the Patio Furnishings Industry: “The specialty retail segment of the casual industry must maintain and grow its market share.”

Key Trends in the Industry Today: “Color is making a strong comeback to add more excitement to the product offerings. Outdoor Rooms and kitchens are providing lots of opportunity for big ticket sales of quality merchandise.”

Main Competition for Specialty Patio Dealers? “Big Boxes, catalogs, direct importing major furniture chains and stores.”

Best Thing Patio Dealers Could Do to Increase Revenues? “Better training of salespeople in selling luxury products at higher price points.”

Years Reading Hearth & Home: “25+ years.”

Reasons for Reading Hearth & Home: “Keeping up with industry trends and leading edge retailers.”

Article Ideas: “Profile the consumer who buys big ticket outdoor merchandise.”

More Stories in this Issue

Take it Outside

By Lisa Readie Mayer

A look at trends impacting the Outdoor Room, and the opportunity awaiting specialty retailers (if they choose to capitalize on it).

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By Richard Wright

In this vacation home in the northern Cascades, Tom Kundig has created both a structure and a lifestyle, and an irresistible force to be outside.

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Upgrading Outdoor Spaces

By Erin Carlyle, Houzz

A survey by Houzz sheds light on the costs, location, motivation, rationale and products involved in projects that enhance an outdoor lifestyle.

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2017 June Business Climate

In early July, Hearth & Home faxed a survey to 2,500 Specialty retailers of hearth, barbecue and patio products, asking them to compare June 2017 sales to June 2016. The accompanying charts and selected comments are from the 192 useable returns.

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