Who Reads Hearth & Home?
Jack Wills, for one!
Occupation: President: Jack Wills Outdoor Living (stores in Tulsa, OK; Tontitown & Little Rock, AK; Cordova, TN)
Special Interests/Hobbies: “Traveling to national parks with four children, scuba diving and going to the ocean.”
Major Problems Facing the Patio Industry: “Indoor furniture stores are confusing consumers on what constitutes quality outdoor furniture and the value they are getting.”
Major Problems Facing the Barbecue Industry: “Once again, poor quality grills – lots of service calls – lots of unhappy customers. They thought they were getting a great grill because of the price.”
Major Problems Facing the Hearth Industry: “So many restrictions are going to slow down R&D and innovation!”
2014 Sales Forecast for All Three Industries: “Patio and Barbecue are pretty flat. I expect a big year in hearth.”
Years Reading Hearth & Home: “15+ years.”
Reasons for Reading Hearth & Home: “I like reading articles about other retailers. Hearth & Home provides excellent ideas about merchandising, new ways of selling products, and finding upcoming hot products.”