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Elaine Smith,

Pillow Obsessed President and Designer of Elaine Smith

When I started in this industry I was brand new to the ‘Casual Club.’ I related to the word Outdoor,
 but did not initially connect the meaning of Casual. Some of it was as 
foreign to me as football plays are still today! It was like a different language. Hearth & Home magazine was one of the trade magazines that became
 my industry ‘text book/dictionary’ for my Casual industry classes.

Everyone can gain by reading Hearth & Home. It keeps us in touch with each other, and discusses trends and happenings. I use it to train new staff members on what this industry is all about. Hearth & Home has a finger on
 the pulse of this ‘world’ and helps us better understand our specific challenges. It helps us to succeed together in this space.