Castelle Enhances Customer
Experience with 2018 Collection Videos
Tuesday, October 10, 2017
Castelle, designer and manufacturer of luxury outdoor furnishings, recently released a series of professionally-produced videos showcasing all of the company’s 2018 outdoor collection introductions along with one highlighting its industry-leading manufacturing process.
The videos, which are produced as marketing tools for Castelle’s customers, provide a moving visualization of the details, finishes and craftsmanship incorporated into making each piece of Castelle furniture. Created to be used by specialty retailers in educating their sales personnel and customers, the videos can be accessed across multiple platforms including online and mobile applications. Each video is available for viewing at any Castelle retail partner location or the company’s website or YouTube channel.
“The 2018 videos are a continuation of Castelle’s commitment to educating our retail partners and their consumers on the new collections as well as the manufacturing story that is so important to understanding our brand,” stated Derek Ritzel, president and CEO, Castelle. “As a sales tool, the videos are able to take our customers, their staff and their consumers through each collection and the entire manufacturing process, exhibiting the amazing effort that goes into producing each collection. We see this story as important to the sales process empowering the end consumer to confidently select lasting outdoor furnishings.”
Featured in the one-minute videos are Castelle’s 2018 introductory collections including the Barclay Butera, Hermosa, Legend, Napoli, Sonesta, Sunrise and Ventura. There also is a video showcasing Elements by Castelle, the company’s new mixed media line constructed of all-weather wicker, resin wood and aluminum. This line debuted in July 2017 and offers retailers a mid-range outdoor furnishings price option.
In the handcrafted story video, the more than 40 years of producing luxury designs one at a time is featured from illustrating design inspiration to the skilled hands of sculptors and craftsmen and culminating in the highly trained custom finishing department.
For more information about Castelle and its distinguished lines of casual furniture visit www.castelleluxury.com or contact (855) 612-9800.
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