Amy Myers Appointed CMO of Summer Classics and Gabby Brands
Tuesday, October 3, 2017
Amy Myers has joined Gabriella White, parent company to Summer Classics and Gabby, leaders in the indoor and outdoor furniture industry, as Chief Marketing Officer (CMO). Myers will lead the integrated marketing strategy of the brands, including pricing plans, product positioning, promotional activities and merchandising.
“Amy’s extensive background in developing marketing and merchandising strategies for several well-known brands has armed her with the expertise to help us realize our vision,” said William White, president of Gabriella White. “She has the leadership we need to drive an even stronger omni-channel marketing approach that will increase market share and differentiate our customer experience.”
A veteran marketing executive, Myers has extensive experience leading marketing efforts of some of the nation’s top brands, most recently serving as senior vice president of Gordmans. Prior to that, she rose through the marketing departments of Things Remembered, Shop At Home Network, Kraft Foods and Spiegel Catalog. Myers holds an M.A. in economics from Indiana University and a bachelor’s degree from Indiana University’s Kelley School of Business.