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The Picollo Umbrella by Woodline.

Woodline Moves into
North America Umbrella Market

Wednesday, June 14, 2017

South African shade manufacturer Woodline has appointed a team to serve and develop the North American market for the 2017/18 season.

According to the company, inventory will be held in the U.S. for fast delivery in the 2017/18 season, and the company will launch its range at the Casual Market Chicago in September.

Woodline is the principal supplier of umbrellas to the African market and has been manufacturing shade systems for 27 years; it has many European and International customers.

Kathleen Poppe Ferry.

Anita Ueckermann.

Industry veteran Kathleen Poppe Ferry has joined the company as sales manager, and joins Anita Ueckermann, Woodline’s new American markets business manager.

Kathleen has two decades of experience in sales management positions with Gloster, Barlow Tyrie and Emu, as well as experience as a sales rep for Tropitone; she will be based in New Jersey. Anita, who has worked in Europe and Africa in management and marketing roles, is based in Jeffrey's Bay in South Africa where Woodline has its large manufacturing plant.

Fritz Walter.

Charles Vernon.

Woodline was founded by its German CEO and owner Fritz Walter who lives in Jeffrey's Bay where he oversees the production at Woodline’s new factory, as well as all company operations and developments. Charles Vernon, retired former Gloster CEO, is assisting Woodline with its development.

Woodline’s products are in the middle to upper market sectors and the company is known for its excellent quality and comprehensive range utilizing Eucalyptus wood, aluminum and stainless steel for structures, and Sunbrella acrylics and polyester fabrics for canopies.

Contact Kathleen Ferry, U.S. Sales Manager,, +1 (848) 992-0170, or Anita Ueckermann, U.S. Business Manager,, Head Office +27 (0)11-826-4033.

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