eNews Subscribe to eNews

The Picollo Umbrella by Woodline.

Woodline Moves into
North America Umbrella Market

Wednesday, June 14, 2017

South African shade manufacturer Woodline has appointed a team to serve and develop the North American market for the 2017/18 season.

According to the company, inventory will be held in the U.S. for fast delivery in the 2017/18 season, and the company will launch its range at the Casual Market Chicago in September.

Woodline is the principal supplier of umbrellas to the African market and has been manufacturing shade systems for 27 years; it has many European and International customers.

Kathleen Poppe Ferry.

Anita Ueckermann.

Industry veteran Kathleen Poppe Ferry has joined the company as sales manager, and joins Anita Ueckermann, Woodline’s new American markets business manager.

Kathleen has two decades of experience in sales management positions with Gloster, Barlow Tyrie and Emu, as well as experience as a sales rep for Tropitone; she will be based in New Jersey. Anita, who has worked in Europe and Africa in management and marketing roles, is based in Jeffrey's Bay in South Africa where Woodline has its large manufacturing plant.

Fritz Walter.

Charles Vernon.

Woodline was founded by its German CEO and owner Fritz Walter who lives in Jeffrey's Bay where he oversees the production at Woodline’s new factory, as well as all company operations and developments. Charles Vernon, retired former Gloster CEO, is assisting Woodline with its development.

Woodline’s products are in the middle to upper market sectors and the company is known for its excellent quality and comprehensive range utilizing Eucalyptus wood, aluminum and stainless steel for structures, and Sunbrella acrylics and polyester fabrics for canopies.

Contact Kathleen Ferry, U.S. Sales Manager, kathleen@woodline.co.za, +1 (848) 992-0170, or Anita Ueckermann, U.S. Business Manager, anita@woodline.co.za, Head Office +27 (0)11-826-4033.

woodline.co.za

More eNews

Steady Gains in Remodeling Activity Moving into 2018

Thursday, July 20, 2017

Healthy and stable growth in home improvement and repair spending is anticipated for the remainder of the year and into the first half of 2018, according to the Leading Indicator of Remodeling Activity (LIRA) released today by the Remodeling Futures Program...

» Continue

The Where, When, and How of Millennial Home Buyers

Thursday, July 20, 2017

The oldest members of the Millennial generation are entering their mid-30s, and ideally also achieving financial stability. However, student debt is at historic highs, and a Millennial’s median earnings are 20% lower than their Baby Boomer parents.’...

» Continue

2017 Apollo Award Finalists Named

Thursday, July 6, 2017

The International Casual Furnishings Association has announced the finalists for the 2017 Apollo Awards. The program recognizes retail excellence in the sales and marketing of outdoor furnishings....

» Continue