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HPBExpo 2018
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In this Issue

Landscape Design Conference Co-Locates with Pool I Spa I Patio Expo

Top Electronics Marketing Veteran, Tom Dixon, Joins Soundcast



Landscape Design Conference
Co-Locates with Pool I Spa I Patio Expo

DALLAS, TEXAS

The International Pool I Spa I Patio Expo (PSP) has partnered with the Association of Professional Landscape Designers (APLD), co-locating their event – the APLD International Landscape Design Conference – with the 2014 International Pool I Spa I Patio Expo in Orlando, Florida. This partnership is sure to bring attendees of both events a unique designer landscape experience at the expo.

The Association of Professional Landscape Designers (APLD) is an international organization to advance the profession of landscape design and to promote the recognition of landscape designers as qualified and dedicated professionals. The International Landscape Design Conference is APLD’s annual event where they provide landscape design professionals impressive and critical education and networking opportunities. 

At the 2013 APLD Conference, APLD partnered with Genesis 3, show endorser for the PSP expo, to present water shape design and construction education at their event. This unique partnership created a natural dynamic for the co-location event at the 2014 PSP expo in Orlando.

Taking place November 5-7, in the North Hall of the Orange County Convention Center in Orlando, Florida, the PSP expo will offer pool/spa builders, retailers, service companies, designers and landscape architects from both residential and commercial segments, a comprehensive product preview and educational conference covering the entire backyard living marketplace.

“This strategic partnership brings a great opportunity to both groups of show attendees,” said Tracy Garcia, CEM, director of the PSP Expo. “APLD brings a valuable perspective to the industry and we are pleased to have their event co-locating with us in 2014.”

“APLD is pleased to partner with the PSP Expo this year. We believe this relationship will bring a new and exciting dimension to our conference and we are anxious to invite our members to attend the Expo,” says Denise Calabrese, executive director, APLD.APLD and their members will produce a 1,000 sq. ft. designer landscape pavilion at the show, a beautiful addition to this year’s expo floor. In addition, attendees of both events will be able to attend a keynote presentation, provided by APLD, by Ray Jungles, an American landscape architect whose private garden and resort hotel landscape designs have been honored with over 35 design awards. APLD conference attendees will have the unique opportunity to enjoy the PSP expo’s expansive 150,000 sq. ft. of backyard living exhibits on the show floor.

The co-location event of the 2014 PSP expo and the APLD Conference will be held Nov. 5-7, 2014, at the Orange County Convention Center in sunny Orlando, Florida, with the educational conference occurring Nov. 2-7.  Registration for both events will open this June. Get notified when registration opens. Visit the International Pool | Spa | Patio Expo website  or visit the Association of Professional Landscape Designers website.


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Top Electronics Marketing Veteran,
Tom Dixon, Joins Soundcast

San Diego, California

Soundcast, developer and manufacturer of high-performance outdoor music systems announces a key addition to its leadership team. Tom Dixon is its new vice president of Marketing.

Tom will work closely with Soundcast’s dealers, distribution partners, sales and management to deliver the marketing support needed to increase Soundcast’s brand awareness, growth in retail sales, online channels and unique strategic partnerships to enhance channel marketing, promotional programs, advertising strategy, trade-shows, media relations, product development support, market research, customer loyalty initiatives and more.

Soundcast’s president Mike Weaver said, “Tom will add immediate bandwidth and marketing expertise necessary to accelerate Soundcast’s ability to capitalize on the growing outdoor entertainment, casual living and active modern lifestyles where our products are uniquely suited to become market leaders.” 

Weaver added, “We are thrilled to have someone as recognized, proven and CE savvy as Tom on our team.”

Dixon, an industry veteran with more than three decades of combined consumer electronics, professional audio and outdoor entertainment products marketing experience says, “I’m very excited to be a part of this great outdoor audio company in the early stages of the outdoor entertainment and casual living phenomena.” 

 With a background that includes strategic marketing stints at Pioneer Electronics, DTS and SunBrite TV, Dixon has been instrumental in the marketing launches of DVD, High Definition Plasma TV, Blu-Ray Disc and, most recently, Outdoor Televisions.

 Dixon added, “The sky’s the limit with this product. With the ability to deliver a high performance audio experience anywhere/any time and with the convenience of portable, weather-resistant, wireless technologies, Soundcast products are unique in the industry. We will look to leverage promotional synergies with a number of key partners and brands to get this incredible value proposition out in front of consumers.”

Contact Mike Weaver at (619) 591-0126, ext. 3038 or email.

Visit the website.


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