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In this Issue

OW Lee Unveils New Fire Pit Builder Website Enhancement

Weber to Open First Canadian Office

Seventh Pellet Mill for Pinnacle Renewable Energy



OW Lee Unveils New Fire Pit
Builder Website Enhancement

ONTARIO, CALIFORNIA

OW Lee, a manufacturer of high-end outdoor furniture, fire pits, and accessories located in Ontario, California, has announced the launch of a new, interactive Fire Pit Builder tool on their website.

The Fire Pit Builder will help consumers, designers and dealers visualize any OW Lee fire pit in real time. It allows the user to choose one of OW Lee’s 15 fire pit styles and apply any top, finish, tile and/or fire media available from OW Lee, totaling over 1,500 different configurations. The tool also allows users to save, print or download the image with a complete list of selected options, as well as share via email and social media.

“The Fire Pit Builder is such a great way to really visualize all the different options we have available and to see your custom fire pit on screen before you order. I think the Fire Pit Builder will help consumer to feel confident about their choices and drive them to purchase,” said Leisa Rogers McCollister, Marketing manager at OW Lee.  

The fire pit builder is available on the OW Lee website. It is also available as a web-frame for authorized OW Lee dealers to use on their own websites.


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Weber to Open First Canadian Office

TORONTO, ONTARIO, CANADA

Weber-Stephen Products, the world's premier manufacturer of charcoal, gas and electric grills and grilling accessories, has announced the opening of the first Canadian Weber office and a new addition to Weber's Canadian team. This Fall, Weber will open its Canadian headquarters in Vaughan, Ontario, featuring the first Canadian Weber Grill Academy that will offer cooking lessons, demonstrations and lectures. More information will follow prior to the official opening in September 2014.

As part of Weber's expanded presence in Canada, London, Ontario native Michael P. Clive has been appointed Weber Canada's Grilling Specialist. In this newly created position, Chef Clive will be responsible for internal and external training and education initiatives and will represent Weber as brand ambassador, maintaining the integrity of the Weber experience at the Weber Grill Academy.

“Michael's fun and enthusiastic approach to food is only surpassed by his passion for grilling,” said Tony Ferraro, senior vice president and general manager, Weber-Stephen Canada. “In our search for a Weber grilling specialist, we sought an exceptional professional who demonstrated both the technical and culinary skills required at the grill, and who possessed extraordinary talent, creativity and leadership – and who, of course, was a Weber fan.”

Chef Clive joins Weber after a diverse culinary career working in the kitchens of some of Ontario's finest restaurants and corporations. A familiar face in the Canadian media landscape, Michael has extensive experience appearing on local and national television shows and participating in food events. He also produced his own cooking shows, Sizzle with Michael P Clive and Toronto Eats with MPC.


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Seventh Pellet Mill for
Pinnacle Renewable Energy

BRITISH COLUMBIA, CANADA

From Biomass Magazine

Pinnacle Renewable Energy has begun development of its seventh pellet mill facility in British Columbia, which when completed will bring the pellet producer’s total capacity up to 1.5 million metric tons, according to Leroy Reitsma, president and chief operating officer.

The proposed $39 million pellet plant with an annual capacity of 250,000 metric tons is to be built adjacent to the Lavington sawmill operated by Tolko Industries. The companies recently learned that the Agricultural Land Commission has approved the nonfarm use of agricultural land to allow for construction of the proposed plant on the site.

“We have strong expectations that the project will proceed,” Reitsma said, “but we have a couple of more hurdles to meet.” There are zoning requirements on the land that must be addressed, plus a couple more steps in the environmental permitting process. Reitsma expects to have a better idea by August on when construction on the facility will begin. The Tolko sawmill at Lavington will be the anchor supplier of fiber for the pellet facility, Reitsma said, “and we’ll be drawing fiber from around the region.”

While Pinnacle’s B.C. pellet facilities can swing between industrial and residential pellets, Reitsma said most of the company’s production goes into the industrial pellet export market. The company’s six pellet mills in British Columbia are located at Armstrong, Williams Lake, Quesnel, Strathnaver, Houston and Burns Lake. The Burns Lake mill, the last to be brought online, began operations in 2011. The six mills have a capacity of just under 1.1 million metric tons which, according to the company website, comprise 56 percent of Canada’s total pellet production.

Sue Retka Schill


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