Who Reads Hearth & Home?
Diane Rossi, for one!
Occupation: Owner of DLR Management, which manages two HPBA affiliates – New England HPBA & Mid-Atlantic HPBA
Special Interests/Hobbies: “Of course, Bella (French bulldog) my “wing woman;” spending time at the lake with family and friends; travel; reading; and “creating” of any kind.”
Problems/Issues Facing the Hearth Industry: “From an association standpoint, not everyone supports the industry. HPBA fights legal battles that cost millions of dollars to keep our industry alive, and some people seem to think ‘the other guy will take care of it’ instead of everyone pitching in to help.
“Also, the lack of a national, consumer-targeted campaign about hearth products. NEHPBA has created generic television commercials and digital ads for retailers across the country to get this ball rolling. We need to educate consumers and get them behind us to help fight potential negative regulation of our products and services, e.g., Utah in 2015.”
Key Trends in the Hearth Industry Today: “As much as my heart belongs to my fireplace insert, my head likes the ease and cleanliness of my freestanding gas stove. In a fast-paced society with aging Baby Boomers and busy younger families, I think the trend toward increased gas units of any kind is inevitable.”
Forecast for the Hearth Industry in 2018: “We’ve just come off a season where I’ve heard nothing but, ‘We’re having an awesome year!’ from our members in NEHPBA & MAHPBA. As long as the economy stays healthy, people will invest in their homes, which directly connects to our products.”
Years Reading Hearth & Home: “Since I worked for Wood ‘n Energy magazine in 1981.”
Reasons for Reading Hearth & Home: “It is THE premier magazine for the hearth industry, stays relevant with excellent writers and articles, and provides necessary information that any serious hearth professional needs in order to stay in business.”