Hearth & Home August 2017

Retail Penetration:
Outdoor Room® Products & Services

At the beginning of June, a questionnaire was sent to 2,431 retailers of hearth, patio, and barbecue products. A total of 206 were returned and usable.

Take a good look at the categories of products above. Every one of those items listed represents an opportunity to expand your business and services, and increase your revenues.

If you’re interested, go to the article titled “Take it Outside”. There you will find facts from a number of credible sources on which products are most in demand, which areas of the yard are most popular with clients, and what percent of your peers are actively promoting the Outdoor Room trend.

That said, we confess to being surprised by this year’s responses. Contrary to results of our survey in 2016, when a greater percent of retailers carrying each product increased substantially, this year that percent declined in all but a few categories.

What a surprise!

Although the invitation to fill out the survey is sent to the same list of 2,431 or so retailers, the respondents (2060) differ from year to year. That certainly could account for such radically different results.

Even a hot category such as fire pits declined by 12%, as did another very hot category, pellet grills, which dropped by 11%. Torches, kitchen cabinets and pavilions did increase, by only a slight amount.

On the service side, the percent of retailers who sell and install outdoor kitchens declined by 5%; the percent of retailers who provide design services for customers increased, but only by 1%.

The percent of retailers who sell and install pergolas declined by 3%, and the percent that sell and install gazebos dropped by 2%.

More Stories in this Issue

Take it Outside

By Lisa Readie Mayer

A look at trends impacting the Outdoor Room, and the opportunity awaiting specialty retailers (if they choose to capitalize on it).

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Studhorse

By Richard Wright

In this vacation home in the northern Cascades, Tom Kundig has created both a structure and a lifestyle, and an irresistible force to be outside.

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Upgrading Outdoor Spaces

By Erin Carlyle, Houzz

A survey by Houzz sheds light on the costs, location, motivation, rationale and products involved in projects that enhance an outdoor lifestyle.

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2017 June Business Climate

In early July, Hearth & Home faxed a survey to 2,500 Specialty retailers of hearth, barbecue and patio products, asking them to compare June 2017 sales to June 2016. The accompanying charts and selected comments are from the 192 useable returns.

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