Who Reads Hearth & Home?
Laura Litchfield, for one!
Occupation: HPBA Canada Director of Operations
Special Interests/Hobbies: “My great big extended family, reading, writing, hiking. I’ve recently jumped back on the Blue Jays bandwagon and revived my interest in baseball. Yes, fair-weather fan – guilty.”
Problems/Issues Facing the Hearth Industry in Canada:
“Definitely government regulation is a cause for concern. A number of jurisdictions are taking Climate Change very seriously and this can result in both opportunities and threats. I think it’s important for industry members to be aware of local government agendas, and to foster relationships with local decision-makers – with the help of the association as needed, of course.
“I also see public perception as a potential problem. There is often a surprisingly negative reaction to positive media items about industry products, and a fair amount of support of negative items. We need to be ready to respond in a positive way when necessary. There seems to be a lack of interest or connection among younger generations toward hearth products and this needs to be addressed on an ongoing basis.”
Key Trends in the Canadian Hearth Industry:
“Efficiency is becoming more important; home heating costs are high in many parts of the country.
“Living in cottage country I see a growing interest in Outdoor Rooms and extending the outdoor season. I think outdoor living products are going to be more and more popular in Canada in the coming years. It seems everyone wants a cozy outdoor space with a fireplace or a fire pit.”
Years Reading Hearth & Home: “Since June of 2000 when I started with HPBAC.”
Reasons for Reading Hearth & Home: “My favorite part is the Business Climate section. It’s interesting to hear what dealers from all over the continent have to say. I also enjoy the profiles of people and companies, especially when they are Canadian. And, as a homeowner, I love seeing the beautiful new hearth products and ideas for my imaginary Outdoor Room.”
Article(s)Ideas:“It might be interesting to read interviews with consumers on what they want in an Outdoor Room, and why they chose a particular type of hearth appliance and what their experience has been with the product.”