July 2016

In This Issue

Perspective: Got Milk?

Many individuals and industries have looked at the “Got Milk?” campaign with unabashed envy (remember the milk mustache?), and why not? It began in 1993 with a $23 million annual budget, ended in 2014, and was one of the top ad campaigns in the history of advertising.

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Disregarding the Line

By Tom Lassiter

Gary Pettitt saw that the line between indoor and outdoor living spaces was disappearing, so he created products – and a company – to capitalize on that change.

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Single & Lovin' It!

By Lisa Readie Mayer

Single-person households are on the rise, so what does that mean for manufacturers and retailers of hearth and outdoor living products?

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Close Quarters

By Lisa Readie Mayer

Forget about living large. The Tiny House trend is gaining traction, and developing into another market for your products. Don’t laugh!

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Start Selling!

By Richard Wright

Roger Oxford is determined to increase the percent of fireplaces in new homes, and to improve sales of higher-end products.

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Let's Talk!

By Lisa Readie Mayer

How to open up conversations with your customers about the variety of cool barbecue accessories on the market that will lead to more sales.

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Volatile!

By Bill Sendelback

Sales of pellet stoves are highly dependent on outside factors, namely cold weather and relatively high prices of fossil fuels.

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Unpredictable!

By Bill Sendelback

Lacking a crystal ball, pellet fuel suppliers are at the mercy of outside forces, and perhaps are in a more precarious situation than their brethren, pellet stove manufacturers.

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2016 May Business Climate

In early June, Hearth & Home faxed a survey to 2,500 specialty retailers of hearth, barbecue and patio products, asking them to compare May 2016 sales to May 2015. The accompanying charts and selected comments are from the 234 useable returns.

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