March 2016

In This Issue

Millennial Report

By Lisa Readie Mayer

Experts are slowly unraveling what Millennials want in a home and a lifestyle; that information is key to your future success.

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Meet Gene Butler

By Richard Wright

He’s the incoming chairman of the HPBA, owner of The Firebird in Santa Fe, New Mexico, and he’s working on a marketing plan to help everyone in the hearth industry.

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Flying High

By Richard Wright

In Santa Fe, The Firebird has built long-term relationships that give it strength in its market area.

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Exporting Barbecue

By Lisa Readie Mayer

Southern cooking joins other American cultural icons such as Movies and Music as an export to the world.

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New Brand In Town

By Tom Lassiter

Klaussner Outdoor was created by the casual team of McCray and Buelin, with support and services provided by CEO Bill Wittenberg at Klaussner Home Furnishings.

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Tough & Tenacious

By Bill Sendelback

Tested and toughened during the recession, Eleanor Butchart and her team are steering On Fire back to pre-downturn levels.

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International Presence

By Bill Sendelback

Pacific Energy has increased its brands and offerings, and expanded into other countries; that growth is built on a solid foundation of people, finances and infrastructure.

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Front Row Seat

By Tom Lassiter

With sales from specialty to mass, and retailers both large and small, Bob Gaylord has quite an overview of the casual furnishings marketplace.

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Lesson Plans

By Lisa Readie Mayer

Teaching classes to professional specifiers of hearth, patio and/or barbecue products is a good way to increase sales while polishing your reputation.

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2016 January Business Climate

In early February, Hearth & Home faxed a survey to 2,400 specialty retailers of hearth, barbecue and patio products, asking them to compare January 2016 sales to January 2015. The accompanying charts and selected comments are from the 210 useable returns.

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