March 2015

In This Issue

Perspective:
Tell Me, Why!

Why was 2014 one of the best hearth years in the past 40? That was a question we posed to hearth manufacturers throughout January and well into February as they told us how great a year they had just finished.

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Fireside Chats

By Richard Wright

The smiles could be felt through the phone lines as conversations were held with this year’s six manufacturers with whom we discussed the year, their experience, the ups, the downs and the future. They were smiles of satisfaction, of pride – and of relief.

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Meet Jess Baldwin

By Richard Wright

The incoming chairman of the HPBA has a long and strong background in the hearth industry, and a desire for positive change.

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Expanding the Brand

By Tom Lassiter

With its “Perspective” Project, a team from Glen Raven and its agency use high-quality videos and compelling storytelling to reach new Sunbrella customers.

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The Retro Retailer

By Lisa Readie Mayer

Up in New England, “old hippie” Gary Bertassi runs a multi-service hearth and barbecue business while amassing a collection of barbecue memorabilia.

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Food for Thought

By Lisa Readie Mayer

What’s on the table in the barbecue industry for 2015? Barbecue manufacturers provide a “State of the Union” Report.

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2015 January Business Climate

In early February, Hearth & Home faxed a survey to 2,500 specialty retailers of hearth, barbecue and patio products, asking them to compare January 2015 sales to January 2014. The accompanying charts and selected comments are from the 232 useable returns.

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