November 2015

In This Issue

Perspective:
Signs of Maturity

Are there signs of maturity in the pellet industry? Has the wild child of the hearth industry finally grown up, settled down and become stable and (somewhat) predictable?

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Bonding with Fire

By Richard Wright

The Kelleys – dad and daughter – make a formidable hearth team; together, they’ve created a thriving hearth shop that continues to evolve and grow.

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Trend Report: Accessibility

By Lisa Readie Mayer

Few – very few – manufacturers of barbecue and outdoor living products have created designs that meet the needs of the elderly or handicapped, although that market is 30 million strong.

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Surprisingly Strong

By Bill Sendelback

With a gallon of heating oil in the Northeast going for about $2, it’s more than a bit surprising that pellet stoves are selling so well.

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Altering Behaviors

By Bill Sendelback

Finally, after only 31 years, both pellet dealers and consumers are ordering early and in larger quantities. Who said a tiger can’t change its stripes?

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2015 Masters of Merchandising

This issue marks the 10th year of the Merchandising Excellence Awards, created to recognize those manufacturers who are setting a high bar with their visual merchandising.

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2015 September Business Climate

In early October, Hearth & Home faxed a survey to 2,500 specialty retailers of hearth, barbecue and patio products, asking them to compare September 2015 sales to September 2014. The accompanying charts and selected comments are from the 217 useable returns.

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Parting Shot: A Sizzling Promo

In a promotion designed to gain exposure for both the Toyota Tundra and Napoleon grills, two special Tundra tailgating vehicles were created this year. One visited events in eastern Canada, the other worked the western section of the country. It began in April and runs through the end of the year.

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